Unleashing and Channeling Your Power To Succeed

The Internet, if properly and wisely used, can be a very effective and efficient way to market your story, i.e. your resume. Your resume can be distributed in a matter of minutes, if not seconds, to an unlimited number of recruiters and employers. And therein lies a problem. With a traditional print resume, you can control its distribution and can customize qualifications according to what you believe are the needs of a specific organization.

To conduct an online targeted mar-keting campaign, you need to have some selectivity over who reads your resume and a way to reach those you want.

Also, use some caution when conducting online job searches, since it is possible for a supervisor or colleague to come across your resume. You do not want this to happen, particularly if your current employer is not aware you are seeking a new position.

You are likely familiar with basic Internet research tools, such as Google or Yahoo. You also can take advantage of search engines as information resources to help focus and narrow your marketing arenas. Think about your job search needs and use web sites to:

* Identify organizations where you have some interest in working;
* Research organizations that have job openings for which you intend to apply;
* Review job listings on an organization¹s web site;
* Locate on-line job databases specializing in your field or industry;
* Become informed about salary range norms and other benefits;
* Learn of local networking events and headhunters¹ offices;
* Investigate cost of living and other needed community information, if considering relocation.

First and foremost, to rise to the top in electronic sort and retrieval activities, your resume needs to contain key words and phrases. Second, when you upload your resume, make sure it can be scanned easily. Third, make sure a copy of your resume has been converted to ASCII or plain text for Web/e-mail readiness and store it in an applicant database.

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Marshall
http://www.mbrownassociates.com