Archive for the ‘Branding’ Category

New Beginnings – A Partnership with TMC

It is with great pleasure that I fill you blog readers in on the latest goings-on in my world, an exciting strategic partnership with Transition Management Consulting, Inc. (TMC). My team as well as myself will be traveling across the country to support TMC with trainings, executive talent recruitment, organizational assessments and so much more!

How do I feel about all this? Well, I am delighted to partner with TMC and to expand the services offered by Marshall Brown & Associates, LLC. This partnership expands our reach into the association and nonprofit communities. Simply put, it is a win-win for all of us and our clients. And we’re fortunate that TMC is happy to have us as part of their team. TMC president Jackie Eder-Van Hook, PhD said, “I have long admired Marshall Brown for his relationship building skills, clarity of purpose, and tenacity in getting to the core of any situation. TMC is honored to have Marshall join our talented network of consultants.”



TMC serves as a trusted advisor to associations and nonprofits. The organization provides high quality transition services to address executive leadership successions throughout the country and we’re very excited for this strategic partnership and what it means for us all.

Thanks so much for staying up to date on our behind-the-scenes action! If you’d like more (and there’s always just a bit more), feel free to sign up to receive our newsletter or connect with us on social media. We’re on Facebook, LinkedIn and Twitter and would love to connect with you there.

Virtual Access to the National Career Summit



Did you miss the 2013 National Career Summit? It was packed with information, knowledge, and wisdom from 30 experts in business, communication, and networking! While the live event has passed, I wanted to take a moment to let you know that there is still time to subscribe to the National Career Summit and when you do, you’ll get access to the Virtual Summit!

This is particularly exciting for those who struggle to travel and couldn’t take time away to attend a conference this year. The Virtual Summit access includes recorded lectures from the professionals, entrepreneurs, and celebrities who spoke in November and offers exceptional information on:

* How to handle challenging interview questions.

* Create a jaw-dropping, attention-grabbing, job-securing resume.

* Branding yourself and your business.

* Using social media to land a great job, or create one for yourself.

and so much more!

For a limited time, you can gain lifetime access to 32 audio recordings from the National Career Summit at an 80% discount. With the Gold level membership, you’ll receive:

1) Immediate downloads of 32 audios from our Job and Career Summit Experts on multiple topics: resume writing, interview skills, networking, LinkedIn, Twitter, Facebook, negotiating, and so much more!
2) A Print Copy of “101 Great Ways to Compete in Today’s Job Market”

3) “Break all the Rules and Get that Dream Job!” E-book – by Liz Ryan
4) “Five Critical Mistakes You Are Making in Your Career” E-book – by Felicia Gopaul
5) “101 Great Ways to Skyrocket Your Career” E-book – Created by Michelle Riklan in conjunction with members of Career Director’s International
6) “101 Job-Seeking Tips for Recent College Grads!” E-book – by Michelle Riklan
7) “MORE on the Art of Cultivating Professional References” audio program from Wendy L. Yost
8) The Success Principles Downloadable Workbook from Jack Canfield
9) “How to Survive and Thrive During Our Economic Crisis” E-book – by the Community
10) “7 Steps to the Job You Want” from Hero School
11) “7 Secrets to Financial Freedom” audio program created by Savannah Ross, aka Rich Mom
12) “Success Tweets” E-book – by Bud Bilanich
13) “From Impossible To Possible Is A Quest” Audio Program with Paul Lawrence Vann
14) “Mastering the Job Interview” E-book – by Career Coach Sean Cook

To get all the details and enjoy the benefits of the National Career Summit today, visit the website here!




Secrets from Great Networkers

We all know that to succeed in business, one must have (and use) a network. We work hard to create a web of like-minded individuals that support us, defend us, and are there when we need a favor. Likewise, as we create and nurture these relationships, we need to be prepared to offer the same in return. Unfortunately, making contacts and turning business cards into a dependable rolodex of steadfast colleagues is easier said than done. For those that may struggle, here are some secrets from great networkers.

Leave the office. That’s right, out with you! You’ll never make lasting, meaningful connections with people if you stay behind your desk all day, every day, so get out! Whether you are most suited for conferences, luncheons, or charitable events (or all three), sign up, show up, and make a great first impression.

Look for kindred spirits. Many introverted individuals struggle with networking because it’s often thought of as moving through a room collecting as many business cards as possible. This is often unhealthy and unproductive for a more quiet, shy person so reframe your thinking about networking. Instead of having a goal of obtaining a fistful of new contacts, look for just one or two kindred spirits. Focus and connect with those people who “get” you and your work and you’ll look forward to maintaining that rapport for years to come.

Remember quality trumps quantity. It’s perfectly acceptable to be picky about your own personal and professional network. You may not be able to choose your family but you most definitely can hand-pick the people you want to be supported by and support in return. While you may be able to work a room and speak with many individuals who are eager to connect with you more later; take a moment to think about who they are, what they have to offer, and how you could work together in the future. If you’re struggling to come up with answers, it’s not a quality connection and will not serve you well.

Do not be afraid. Put yourself and your business out there! Be a bit vulnerable, honest, and forthright with who you are, what you do, and where you’re going in the future. Those who reject you wouldn’t have helped you anyway, even if you had made an initial contact. You will never be sorry for authenticity.

With a bit of reframing, courage, and positivity, creating a grand network isn’t quite as daunting as it once seemed. Despite so much of business becoming virtual, it appears as though the socialization that precedes creating a slew of supporters will remain a necessity for professionals indefinitely. The power of the network is here to stay.

Tell me, what’s your best networking secret? Visit our Facebook page and join in on the conversation as we share how to get and keep a great network!

According to Marshall– June 2012 Edition

Welcome to the June issue of According to Marshall…

June marks the midpoint of the year. Summer is upon us and the thought, “Where has the year gone?” begins to pop into your head. As you look at the goals you set at the beginning of the year, this is a great time to re-assess and re-dedicate yourself to achieving and exceeding them.

If you’re a new subscriber I’d like to welcome you to my monthly email update. The purpose of this message is to share just a quick summary of some of the topics that I think are relevant to your personal and professional success.

If there are particular subjects that you would like to receive more information on from me, reach out and let me know. I also welcome any relevant information that you have produced or found that I can share with my readers.

If you have trouble reading this or seeing graphics click here for the online version.

3 Leadership Lessons From Queen Elizabeth II

The past few days in London have marked the Diamond Jubilee celebrating the 60th year of the reign of Queen Elizabeth II. It’s been a pomp and circumstance extravaganza, and the members of the Royal Family have all had parts to play.

One thing the Windsors appear to understand better than anyone is that appearances matter for people in leadership roles – ceremonial or otherwise. This point was brilliantly summarized in a New York Times article over the weekend called The Outfits That Say “The Queen.” The piece opens with a line that the Queen is reported to have said in private: “I have to be seen to be believed.”

It’s a sneakily smart observation because it goes beyond what you would typically think of when you hear that someone or some thing has to be seen to be believed. The idea usually means that something is so over the top that you literally have to see it to believe it. In the case of Queen Elizabeth, I think it tells us that she. . .

Click here to read the full story. . .

5 Ways to Think Like an Entrepreneur in Your Career

By Doreen Bloch

Starting and running a new business isn’t for everyone—but regardless of your career, there’s something to be said for the “entrepreneurial spirit.”

A little entrepreneurial zeal can give you a distinct advantage in your professional life, whether or not you think you’d ever strike out on our own. So how do you train your corporate mind to think more like a business owner? Try these five easy ways.

1. Get Passionate

Entrepreneurs tend to be immensely passionate about their work—and in the long-term, this is the key to career success and fulfillment in any field. So, if you’re spending most of the day dreaming about how you’d rather be doing something else, think about how you might be able to “pivot” your career. (Need help deciding if you’re on the right track? Answer these 15 questions to know for sure.)

Look for ways you can take what you have and put it to better use doing something else. Could you translate your position to another industry? Transition to another department in your company where your experience could be put to use? If you’re not passionate about what you’re doing, don’t feel stuck. Instead, think about how you can apply your skills elsewhere.

2. Be Bothered by Inefficiency

Do you find you or your colleagues sitting around waiting for responses in order to move forward or entrenched in certain work processes that are too slow? Entrepreneurs don’t have a high tolerance for inefficiency—and because they don’t have corporate red tape to cut through. . .

Click here to read the full story. . .

Get Ready to Fail

By Scott Edinger

You will fail. It’s inevitable, so you might as well begin preparing for it now. The failure may be small, like, say, making a mistake on a client engagement. Or it may be quite grand, like losing a job you valued. How you handle that failure can raise or lower the risks of failing again — and shape your legacy as a leader.

Some people handle these setbacks well. Others not so well. In my work, I’ve observed several common themes among those leaders who tend to cope particularly effectively with the inescapable.

Acknowledge the failure and put it in perspective. You can’t begin to bounce back from a mistake if you don’t admit you’ve made it. As obvious as it sounds, it’s clearly not always easy to do. Research shows that owning up to their mistakes is the key factor separating those who handle failure well from those who don’t. Those who were derailed persevered and didn’t talk to others about it. They made little attempt to rectify the consequences. Those who weren’t derailed did the opposite: They admitted their mistakes, accepted responsibility, and then took steps to fix the problem. And afterwards, they proceeded to. . .

Click here to read the full story. . .

How to Leverage Your Best Contacts

By Tom Searcy

Networking is not about collecting phone numbers; it’s about doing business. Here’s how to nurture contacts into relationships.

I know two different rock-star business owners who have the types of access you and I would kill for. In their databases are the personal contact information for C-suite executives of the biggest companies, government agencies and influence peddlers in their respective industries.

Yet, these two are like the beauty queens stuck at home on Saturday night–they seem unable to translate those contacts into new business.

What should they be doing and what can you learn?

1. Influence can’t be delegated.

The first mistake that I see made by these power connectors is that they try to delegate contacts into their organization too quickly. When a contact is made at a very senior level, the connector should maintain and develop the relationship herself.

If you are the connector, you can bring an entourage to later meetings and discussions, but you have to be there–and you need to. . .

Click here to read the full story. . .

Improve Your Mental Toughness in 2 Minutes

By Barry Moltz

It is no surprise that it takes stamina and mental toughness to be successful in small business. The truly challenging part is achieving this level over an extended period of time. Dr. Jason Selk, a performance specialist and author of Executive Toughness, believes that “The way a person chooses to think will really control the way they behave.” Having the right mental focus will lead to more successful business outcomes in the long term.

In my interview with Selk, he describes how to train for this mental toughness on your way to becoming a peak business performer.

1. Focus on solutions. Selk insists that within 60 seconds of when top-performing people are faced with adversity, they replace the negative thinking with solution-focused thoughts. He points to scientific research that shows people who have “Relentless Solution Focus” (RSF) are “proven to live longer, be happier, and to be significantly more successful.” If you fail, cheer the darkness for a minute. Have a pity party if you want, but then focus on the solution. Fortunately, Selk believes that everybody can be retrained to focus on. . .

Click here to read the full story. . .

Thank you for taking the time to read our newsletter. See you in July.

I also invite you to forward this to a friend.

Click here to sign-up for our newsletter.

According to Marshall– March 2012 Issue

Welcome to the March issue of According to Marshall…

Spring is in the air! Soon the cherry blossoms will be in bloom here in Washington, DC. I hope that you are on track with your goals and plans as we approach the end of the first quarter of 2012.

If you’re a new subscriber I’d like to welcome you to my monthly email update. The purpose of this message is to share just a quick summary of some of the topics that I think are relevant to your personal and professional success.

If there are particular subjects that you would like to receive more information on from me, reach out and let me know. I also welcome any relevant information that you have produced or found that I can share with my readers.

If you have trouble reading this or seeing graphics click here for the online version.

How to Use LinkedIn for Personal Branding

LinkedIn is one of the most important professional personal branding tools on the web. William Arruda provides tips and advice for using LinkedIn as part of your online branding strategy. Is your LinkedIn profile enhancing your personal brand or diminishing your brand value?

No Excuses Leadership Development

By Kevin Eikenberry

“Leading effectively is a complex mix of skills and behaviors that don’t all come naturally and can’t be mastered quickly (if ever). To put it simply, to be a great leader, you must be a continual learner.

That is easy to say. It is easy to believe. But how do you do it?

I believe the cornerstone for a personal leadership development plan needs to include the perspectives of those you impact, influence, and lead. The best way to get those perspectives and the best place to start is through a 360 assessment. I’ve written about 360 Assessments, have created one (and a proprietary coaching process to go with it), and have even written a Special Report about getting the most from them.

Done well, they are the best place to begin.”

Click here to read the full story. . .

The Business Results of Coaching

By Marshall Brown

“Without a doubt, coaching is the hottest approach to enhancing the performance of the people in an enterprise—whether it’s teams of coaches working with managers in an association, Fortune 500 company, transition coaching for new C-level executive hires, or coaches working with the owners of small businesses or sole proprietorships. It is clear from the increasing acceptance and investment in coaching, among the broad spectrum of business in many countries, that we believe coaching works.

But how well does it work? And how hard is it to measure?”

Click here to read the full story. . .

Entrepreneurship’s Leading Ladies: 9 Inspiring Businesswomen

By Scott Gerber

“The Young Entrepreneur Council (YEC) is an invite-only nonprofit organization comprised of the country’s most promising young entrepreneurs. The YEC promotes entrepreneurship as a solution to youth unemployment and underemployment and provides its members with access to tools, mentorship and resources that support each stage of a business’s development and growth.

When recently asked to name one female CEO under the age of 30 who had inspired them in the last three months and what she did that was so inspiring, YEC members had the following to say.”

Click here to read the full story. . .

How to Invest Wisely in “The Start-Up of You”

By Reid Hoffman

“We founded LinkedIn in 2003 because we recognized that the world was changing in two interrelated ways. First, technology advancements were disrupting companies and changing entire industries. Second, globalization — which is partly a function of technology — was making the world of work for professionals more competitive. These changes are redefining how individual professionals survive and thrive in the modern economy.

One part of my thesis when cofounding LinkedIn was that, in response to these changes, individuals in every industry need to think of themselves as the CEOs of their own careers. People should invest in themselves as. . .”
Click here to read the full story. . .

Thank you for taking the time to read our newsletter. See you in April.

I also invite you to forward this to a friend.

Click here to sign-up for our newsletter.

Marshall Brown: Career Coaching & Leadership Development Video

I have created a new video that speaks to my passion for what I do and how I work with people. Please take a look and leave a comment:

Personal Branding from William Arruda

Effective personal branding requires that you know yourself. Brands are based in authenticity. In this video for Personal Branding TV, William Arruda shares with you some questions you can ask yourself so you unearth your personal brand.

According to Marshall–October Issue

Welcome to the October issue of According to Marshall…

The purpose of this message is to share just a quick summary of some of the topics that I think are relevant to your personal and professional success.

If there are particular subjects that you would like to receive more information on from me, reach out and let me know. I also welcome any relevant information that you have produced or found that I can share with my readers.

7 Tips From CEOs On How To Eat Uncertainty For Lunch

By Marc Figueroa, Vistage International

“Today’s business owners and CEOs are constantly being tested. Faced with volatile markets, shifting customer demands and economic uncertainty, the only thing most business leaders are certain of is that there’s more change ahead. So how do you continue driving your business forward? We asked seven members of Vistage International, a CEO peer group organization, for their insight on how to lead with confidence in times of uncertainty.”

Click here to read the full story

6 Personal Branding Mistakes That Can Threaten Your Job Search

By Meridith Levinson

“In 2009, personal branding became the buzzword of choice for job seekers and career coaches alike, and for good reason. When done right, personal branding—the act of identifying and communicating your unique value to people who can help advance your career—promised to be the job seeker’s silver bullet, his surefire way to stand out in a crowded job market.”

Click here to read the full story

Building Authentic Relationships in the Workplace

By Chrissy Scivicque

“Back when I worked in banking, as the Assistant Manager of a branch, I wore a mask. No, not literally, you silly goose. After all, banks and masks don’t go well together if you know what I mean…But I hid all the same.

I was hiding behind an image of who I thought I should be, who I thought others wanted me to be. I didn’t show the “real me” because I was scared.”

Read more at: Click here to read the full story

Top 5 Secrets to Make Your Web 2.0 Job Search More Effective

By Rosa Elizabeth Vargas

“Social networking sites have dramatically changed the job search “game.” LinkedIn, Twitter, Facebook, Blogs, and Online Career Sites can help you, from the comfort of your home, discover new opportunities and tap into the hidden job market.

Why? Because networking, whether it is performed offline or online, is still the most effective way to find a job. However, building a brand, connecting with professionals in your field, and maintaining those relationships is not as easy as just setting up an account (don’t we wish!?). ”

Click here to read the full story

Top 10 Steps To Reclaim Your Life From Distraction

By Guy Kawasaki, Co-Founder, Alltop

“Peter Bregman is strategic advisor to CEOs and management teams and author of 18 Minutes: Find Your Focus, Master Distraction, and Get the Right Things Done. According to Peter, people are interrupted, on average, four times an hour, and the more challenging the work, the less likely you are to go back to it after the interruption. In other words, we are most likely to leave our most important work unfinished.”

Click here to read the full story

SEO for Your Resume

By Mona Abdel-Halim

“With the advent of “intelligent” technology, technology that more and more mimics human behavior, a slew of new tools have emerged to help recruiters quickly identify candidates with relevant skills. The behavior such technologies emulate are the mental scoring and comparing of candidate applications, primarily resumes, that recruiters used to take days to sort through manually. Now, by simply inputting key phrases or an entire job description, recruiters can automatically generate reports of upwards of thousands of job seekers in rank order.”

Click here to read the full story

I also invite you to forward this to a friend.

Are You Managing Your Personal Brand Effectively?

Quiz: How Well Are You Maintaining Your Personal Brand?

Developing and managing your personal brand—that which creates a clear and memorable impression about who you are and what you do—is practically a requirement in today’s economy. Doing so not only gives you greater control of your career and personal destiny. Take the Self-Quiz below to see if yours needs just a dusting off, or some full-fledged spring-cleaning.

1. I know what’s important to me, and I can list the values that inform my work and my approach right away when asked.

2. When colleagues (and those I work with at all levels) think of me, the idea that comes to mind is clear and consistent, from person to person.

3. I know how I create value for my company and/or my clients. They do, too.

4. My personal “brand message” is targeted and focused.

5. I put my brand, my unique contribution and/or approach, on everything I do: presentations, reports, meetings, deals, etc.

6. I look to connect my personal brand to every situation possible (and appropriate).

7. I consider myself my own CEO and have a vision by which I lead myself.

8. My emails are consistently opened, read and acted upon.

9. I focus on growing and nurturing my professional network, both through offline approaches (e.g., associations, speaking, etc.) and online strategies (e.g., LinkedIn, blog/forum participation, etc.).

10. I look to find what’s distinct about me and what I bring to the table, rather than try to conform to the norm. In essence, I create my own “unique selling proposition” (USP).

11. I have a personal brand plan, and I execute the strategy and tactics in it.

12. I establish appropriate partnerships that will extend my brand and help me get complementary brand value.

13. I make sure that everything that surrounds my brand (my office, my website, my customer service, etc.) communicates the same brand message.

If you answered true to at least eight statements, you’re well on your way to building a powerful personal brand. But don’t forget: it’s not only about creating a distinct personality, but also telling the world about it. Don’t hesitate to contact me if  you’d like support shining up your personal brand.

According to Marshall – June 2011

June 2011

Welcome to the June issue of According to Marshall…

There is a lot of information out there and most of us have little, or no time, to read it. My goal is to provide you, my readers, with relevant, important and up to date information that will help you in your business success. It’s just a quick summary, on various topics of interest, that I am sure will be relevant to your personal and professional success.

If there are particular subjects that you would like to receive information on, let me know. And if you want to share relevant information I would be happy to include it to my readers. Please feel free to send your information to me.

10 Tips to Get People to Act on Your Emails

by Jessica Strelitz, Smart Blogs

“Want to be more innovative? Stop doing all the stuff that is wasting time and sapping energy.”

Click here to read the full story

The Most Important Question a Manager Can Ask

by Linda Hill & Kent Lineback, Harvard Business Review

“The most effective way to find out what your employees need from you — and to be a better leader — is to ask “What can I do to help you be more effective?”.”

Click here to read the full story

9 Ways to Use Summer to Your Career Advantage

by Andrew G. Rosen, USNews

“As adults, most professions require we that we show up at the office, regardless of the season. While summertime can be considered “lazy days,” it’s actually the perfect time to up your game and advance your career.”

Click here to read the full story

Why Branding Your Resume Produces a High ROI

by Jessica Holbrook, JobDig

“It has been no secret in advertising and marketing for some time now that you need to know your target audience. In a job search it really isn’t any different. You need to know who you audience is, what their needs are and how to communicate the benefits of what you offer.”

Click here to read the full story


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