Archive for the ‘Success’ Category
Personal Branding – Engage Your Senses
April 29th, 2011 | 
Author: 
Think of your brand in terms of what the customer gains when it is viewed by each of his or her five senses – hearing, seeing, tasting, smelling and touching. In a nutshell your brand is the result of everything your prospect’s senses can pick up on or about your brand.
It’s the image you present at all times. From the company’s logo and color scheme all the way to the manner in which your employees dress. Think of what your colors portray. Are they giving the message you want to give?
It’s what your prospects hear from and about you. From what they hear about you in the media to how your customer service team handles incoming complaints. Are former customers likely to speak kindly about you? Are you and your employees pleasant when you speak?
It’s the feeling your prospect gets in all their dealings with you. From their satisfied or unsatisfied interaction with you to the relationship building activities you carry out. Do customers and prospective customers feel they can trust you? Do they feel your honesty?
It’s the pleasant or unpleasant scents that get associated with you covering everywhere from the scent of your product or facility, to even your employees. Do customers get a scent of cleanliness?
It’s also the tastes that get associated with you. From the taste of your product (if it’s a product meant to be tasted) to the quality of coffee or tea you serve.
Your brand encompasses everything about you.
Read more about building your personal brand here:
According to Marshall – April 2011
April 2011
Welcome to the March issue of According to Marshall…
There is a lot of information out there and most of us have little, or no time, to read it. My goal is to provide you, my readers, with relevant, important and up to date information that will help you in your business success. It’s just a quick summary, on various topics of interest, that I am sure will be relevant to your personal and professional success.
If there are particular subjects that you would like to receive information on, let me know. And if you want to share relevant information I would be happy to include it to my readers. Please feel free to send your information to me.
If you have trouble reading this or seeing graphics click here for the online version.
10 Signs of a Healthy Job Search
by Tim Tyrell-Smith – USNews
“If you’re out there looking for a job right now, you may be wondering, am I doing this right? How would I know? And if I am, why haven’t I found a job yet? Here’s the truth: In a struggling economy, you can do everything right and still not find the right job—or any job, for that matter.”
Click here to read the full story
Top 10 Interview Tips
by Alison Doyle – About.com Guide
“These top interview tips will help you cover everything you need to know to successfully ace a job interview. From checking out the company to sending an interview thank you note, these job interview tips cover all the basics needed for interviewing success.”
Click here to read the full story
10 Mistakes You’re Making on Your Resume
by Alison Green – USNews
“Chances are good that you’re making a few of these common mistakes on your resume. How many are you guilty of?”
Click here to read the full story
10 Tips for Social Media Introverts
by Heidi Cohen, Smart Blog
“Are you part of the social media silent majority? Do you hesitate to participate — either as an individual or as the manager of an organization who reads and observes what’s happening in the social media sphere? Do you want to break out of your social media shell? If so, here are 10 suggestions that you may remember from high school to help you ease into social media participation.”
Click here to read the full story
Marshall’s Blog at the Washington Post
For those of you that have not had a chance to visit my Washington Post blog yet here is the link:
According to Marshall – March 2011
March 2011
Welcome to the March issue of According to Marshall…
There is a lot of information out there and most of us have little, or no time, to read it. My goal is to provide you, my readers, with relevant, important and up to date information that will help you in your business success. It’s just a quick summary, on various topics of interest, that I am sure will be relevant to your personal and professional success.
If there are particular subjects that you would like to receive information on, let me know. And if you want to share relevant information I would be happy to include it to my readers. Please feel free to send your information to me.
If you have trouble reading this or seeing graphics click here for the online version.
What Business Leaders Can Learn From “The King’s Speech”
by John Barker – The Financial Post
“The movie’s parallels to the world of business are clear: when called upon, leaders often struggle to find their own voice. Whether king or queen, executive or manager, anyone who aspires to inspire must face this rite of passage.”
Click here to read the full story
The Skill That Separates
by Marshall Goldsmith – JobDig
“If you want others to care about what you have to say – care about what they have to say!”
Click here to read the full story
Learn The Tricks Of Effective Networking
by Howard Adamsky – Monster Thinking
“How we go about our networking is important because in the end, if networking isn’t effective, there’s little reason to continue doing it. There are many rules of engagement for networking…”
Click here to read the full story
Why “Good Enough” Is Better Than “Best”
by Kimberly Weisul – BNET.com
“New research compares people who strive for the best to those who strive for ‘good enough.’ The high achievers aren’t who you’d expect.”
Click here to read the full story
Marshall’s Blog at the Washington Post
For those of you that have not had a chance to visit my Washington Post blog yet here is the link:
According to Marshall-February 2011
February 2011
Welcome to the February issue of According to Marshall…
There is a lot of information out there and most of us have little, or no time, to read it. My goal is to provide you, my readers, with relevant, important and up to date information that will help you in your business success. It’s just a quick summary, on various topics of interest, that I am sure will be relevant to your personal and professional success.
If there are particular subjects that you would like to receive information on, let me know. And if you want to share relevant information I would be happy to include it to my readers. Please feel free to send your information to me.
If you have trouble reading this or seeing graphics click here for the online version.
3 Ways to Get a Promotion
by Elaine Pofeldt, CNNMoney.com/Money magazine
“Tired of waiting for better days to arrive so that you can ask for a bump up? Maybe it’s time to quit being so patient.”
Click here to read the full story
4 Ways YouTube Can Land You a Job
by Jessica Stillman , BNET.com
“Here’s another tool to add to your job-search arsenal: YouTube. We’re not kidding. Take notice of these four strategies that actually worked for real people.”
Click here to read the full story
Three Steps to Establishing an Entrepreneur Brand
by Dan Schawbel, Business Week
“But entrepreneurs who fail have a better chance of succeeding at their next ventures, because they have experience and understand what doesn’t wor.”
Click here to read the full story
Soles
by Seth Godin
“All you’ve got, all your brand has got, all any of us have are the memories and expectations and changes we’ve left with others.”
Click here to read the full story
Marshall’s Blog at the Washington Post
For those of you that have not had a chance to visit my Washington Post blog yet here is the link:
According to Marshall-January 2011
January 2011
Happy New Year!
Welcome to the January issue of According to Marshall…
There is a lot of information out there and most of us have little, or no time, to read it. My goal is to provide you, my readers, with relevant, important and up to date information that will help you in your business success. It’s just a quick summary, on various topics of interest, that I am sure will be relevant to your personal and professional success.
If there are particular subjects that you would like to receive information on, let me know. And if you want to share relevant information I would be happy to include it to my readers. Please feel free to send your information to me.
If you have trouble reading this or seeing graphics click here for the online version.
Positive thinking helps net positive results -
by Anita Bruzzese, Gannett at USA Today
“It’s pretty tough to stay positive if you’ve been out of work for a while — or have a job but your boss makes your life miserable.”
Click here to read the full story
5 ways to achieve your New Year’s resolutions -
by Gretchen Rubin, at the Happiness Project
“Many people make New Year’s resolutions, but fewer follow through. To set achievable resolutions, consider what would make you more content, what tangible goals can help you reach that state, whether you respond better to positive or negative resolutions, if you are biting off more than you can chew, and how you will hold yourself accountable.”
Click here to read the full story
Interview Pet Peeves -
by Connie Hauer at JobDig
“Have you ever wondered what hiring managers really dislike during an interview? In an attempt to answer this question, an informal survey was conducted on LinkedIn, and the following question was asked to see what hiring managers and human resource professionals dislike most during an interview:”
Click here to read the full story
Digital Overload: Too Much Technology Takes a Toll -
by Ned Smith, BusinessNewsDaily Senior Writer
“It’s the great irony of the digital age. It seems that the more we do, the less that we get done. Many experts believe it’s our own digital dust that’s dragging us down.”
Click here to read the full story
Too Old To Hire, Too Young To Retire? The New Sandwich Generation -
by Kathy OReilly at MonsterThinking
“To take a pulse of what’s top of mind with job seekers, the White House recently approached us to tap into the large community of job seekers who engage with Monster on Facebook, Ask the White House gave job seekers the opportunity to present questions on what is currently being done, or what could be done, to help stimulate job growth.”
Click here to read the full story
Marshall’s Blog at the Washington Post
For those of you that have not had a chance to visit my Washington Post blog yet here is the link:
http://views.washingtonpost.com/on-success/career-coach/
I also invite you to forward this to a friend.
According to Marshall
December 2010
Welcome to the first issue of According to Marshall…
There is a lot of information out there and most of us have little, or no time, to read it. My goal is to provide you, my readers, with relevant, important and up to date information that will help you in your business success. It’s just a quick summary, on various topics of interest, that I am sure will be relevant to your personal and professional success. This will be published the first Tuesday of each month.
If there are particular subjects that you would like to receive information on, let me know. And if you want to share relevant information I would be happy to include it to my readers. Please feel free to send your information to me.
Enjoy…
10 Ways To Manage E-mail -
by Laura Raines For the AJC
As publisher of Atlanta Parent Magazine, Liz Smith is inundated with e-mail and real mail every day.
“So much of it is irrelevant to what we do, but you have to open it to find out,” she said. “Just dealing with the mail here could be a full-time job. At one time I had 12,000 e-mails in my inbox. Fortunately, my staff saw I needed help.”
Click here to read the full story
Why Are Hiring Managers Scared of Entrepreneurs? -
posted by David Mesicek
Entrepreneurs are frequently perceived as being unafraid of risk, individuals who aren’t able to operate in a “structured” environment and who only care for themselves.
Click here to read the full story
How To Land A Rewarding Job -
by Terrence Belford, Postmedia News
Sharon Graham has an idea for the perfect gift for a high school, college or university graduate. Forget watches, trips to Europe or anything transitory. Instead invest anywhere from $50 to several thousand dollars on a professional career counsellor.
That $50 might buy a professionally produced resume; several thousand dollars can buy career coaching, interview coaching and a step-by-step plan on how to land a rewarding job.
Click here to read the full story
How Holiday Cards Can Help You Network -
posted by Vickie Elmer
If you want to stand out like a blazing star atop a beautiful Christmas tree this season, send a holiday card.
Send the cards to everyone in your professional network, including people who you’ve met through job interviews and at professional organization meetings.
Click here to visit the Glass Door holiday card network
Marshall’s Blog at the Washington Post
For those of you that have not had a chance to visit my Washington Post blog yet here is the link:
Is Your Job Search On Hold Because It Is So Late In The Year?
Now is not the time to put your job search on hold. Not only are there a lot of extra job openings, but also new budgets take effect in January. Human resources receives the job requisitions for the budgeted new jobs in November and these are filled before January 1. Not only that, you have less competition because people think it’s a bad time to look for a job. This is one of the best times of the year to find a job!
Announcing The Career Success Mastery Program
You will no longer be frustrated and anxious in your efforts to succeed. We will work together to:
- Create a Powerful Resume that Opens Doors
- Create a A Strategic Cover Letter
- Develop a Great 30-Second Pitch
- Launch a job search campaign that will actually work
- Maximize your networking efforts
- Increase your energy and confidence level so you can feel great about presenting yourself in a knock-’em-dead interview
- Negotiate effectively for the salary you desire and deserve
- Receive professional feedback on how to improve your job search and career improvement skill
- And so much more!
If meeting with other Greater Washington DC area job seekers in a confidential, face to face manner, facilitated by a Professional Career Coach, appeals to you then this is the program for you.
“Marshall has an uncanny ability to guide his clients to maintain a motivated job search. His networking coaching is incredible, and he is exceptionally accessible. In today’s competitive marketplace, it is critical that executive talent have exceptional guidance to secure your employment goals. I recommend Marshall, without reservation.”
—Bill Williams
We will meet in person or via telephone, once a month for 2 hours PLUS emails in between. The first meeting, by phone, is Friday December 12th at 12:00pm Eastern. Then the group, once formed, will determine day, time and location of subsequent meetings
Ahead-Of-The-Curve Discount: $275 if registered by November 15th 11:59pm Eastern
Full $350 per month payment registration Deadline:
November 29th
Consider this…
When you are unemployed your loss of salary can cost you thousands of dollars per month. This program will pay for itself many times over by helping to accelerate your successes PLUS save 1-on-1 coaching $$ by being a part of this group. Isn’t it time to invest in yourself?!
Click here to learn more!
Posted in Career, Career Coaching, Coaching, Job Search, Job Search Strategies, Success | 
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Transferable skills
They are former teachers, nurses and doctors. They are accountants, lawyers and business people. They are spouses, parents, siblings and children. They are former Peace Corps volunteers and military officers. Some are from the USA; others are from Pakistan, Swaziland and Nepal. Different backgrounds, united to provide USAID humanitarian relief to countries all over the continent of Africa and beyond.
The other day we looked at the various skills that they bring to USAID. And what a list it was! They have competencies in strategic planning, leadership, business acumen and team management. Many of them have strengths in communication, decision making and program management. I can’t speak for all USAID employees, but the ones I have met, also have a strong sense of honesty and integrity. Transferable skills? You better believe it!
Today’s message from South Africa…know your skills, your accomplishments and your successes. Learn how they are applicable to international development. Talk to folks that you know (or know someone) that have worked in this field. And if you have interest in making a difference, seek out opportunities with USAID and/or other organizations that are similar. From my perspective, you can’t go wrong!
Setting priorities and values…Tips from Vera
As I mentioned earlier, I am meeting an amazing group of individuals while working here in South Africa. They are committed to their profession and to their homeland. One of these is a woman named Vera. Let me share a little about her.
She is a mother (of 3 children, ages 8, 6 and 2), a good wife and loving daughter. She is also has a Masters degree in international law, a full time democratic and governance advisor, on the local school board and a self-claimed “shopaholic”. Everyday she and her husband come home for lunch to be with their children, and in-between, she exercises. She has a wonderful smile and an engaging smile. By the way, she lives in Zimbabwe, which doesn’t exactly promote her kind of lifestyle.
I asked her what keeps her going. How does she live in a country where she feels like she is constantly being watched and listened to? And how does she lead such a well balanced life?
Her response was simple. “This is who I am Marshall; I maintain my priorities, values and identity by being ME. If I run away from my country, what message does that send to my children?”
So what is 1 of the many things I have learned from my new friend Vera? Stay true to your passions, follow your heart, know what is really important and you can achieve whatever you want.
If you haven’t met a Vera in your life yet, I hope you have the privilege to do so someday.
Now Is Not The Time To Put Your Job Search On Hold
Are you in the throws of a job search, seeking to make a career change or been recently downsized?
Announcing The Career Success Mastery Program
Let me ask you…
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Do you want to stand out in the crowd of people who have similar credentials and experience?
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Do you want a heightened sense of self-awareness and greater clarity about your purpose and goals?
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Do you want to develop an effective job search and cut down your job search time?
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Do you want support and guidance all along the way?
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Do you want to save 1-on-1 coaching $$ by being in a group?
If you feel that you can’t complete your job search alone, then this group may be a great way to achieve your goals.
With other job seekers. and a certified career coach that will facilitate the meetings, I will share my best practices from working with hundreds of clients. We will work together to plan your course of action, keep you on track, overcome barriers, and celebrate your success!
I understand how to launch a job search campaign that will actually work – no more missed opportunities, wasted effort, or wasted time. The strategies you will work on will be useful during these times and are also useful during a strong economy. I developed the Career Success Mastery Program to help you on your path to SUCCESS!
Is Your Job Search On Hold Because It Is So Late In The Year?
Now is not the time to put your job search on hold. Not only are there a lot of extra job openings, but also new budgets take effect in January. Human resources receives the job requisitions for the budgeted new jobs in November and these are filled before January 1. Not only that, you have less competition because people think it’s a bad time to look for a job. This is one of the best times of the year to find a job!
If meeting with other Greater Washington DC area job seekers in a confidential, face to face manner, facilitated by a Professional Career Coach, appeals to you Click here to learn more!
| Pass this along to someone you know who will benefit from this program. They will thank you for it! |
