Unleashing and Channeling Your Power To Succeed

Welcome to the September issue of According to Marshall…

The purpose of this message is to share just a quick summary of some of the topics that I think are relevant to your personal and professional success.

If there are particular subjects that you would like to receive more information on from me, reach out and let me know. I also welcome any relevant information that you have produced or found that I can share with my readers.

If you have trouble reading this or seeing graphics click here for the online version.

Working With a Career Coach – What Every Job Seeker Must Know

By Bill, Employment Digest

“Career coaching as we know it today, developed its roots from corporate coaching of the 1980′s. At that time, large corporations saw their top performers experience professional growth and increased performance through the assignment of a life coach. This process benefited key executives across all levels of the organization. Since this time, Career Coaching has evolved to a service that is available to job seekers everywhere.”

Click here to read the full story

6 Personal Branding Mistakes That Can Threaten Your Job Search

By Meridith Levinson

“In 2009, personal branding became the buzzword of choice for job seekers and career coaches alike, and for good reason. When done right, personal branding—the act of identifying and communicating your unique value to people who can help advance your career—promised to be the job seeker’s silver bullet, his surefire way to stand out in a crowded job market.”

Click here to read the full story

15 Best-selling Self-Marketing Tips for Job Seekers

By Chris Perry

“Google recently launched Winning the Zero Moment of Truth, a powerful new ebook by Jim Lecinski, Google’s Managing Director of US Sales & Service.

• The Zero Moment of Truth, or ZMOT for short, is the online decision-making point where today’s consumer determines whether to proceed in purchasing a product or service.

The Internet has not only changed how we, the consumers, decide what to buy, but also the way that marketers of products and services must promote their offerings to grow their businesses.”

Read more at:

Click here to read the full story

Personal Branding for Job Seekers

By Walter Feigenson

This is a slide show presentation about how job seekers can leverage the power of the Internet to establish and grow their personal brand to help differentiate themselves in a job search.

Click here to read the full story

I also invite you to forward this to a friend.

Marshall
http://www.mbrownassociates.com

(Originally published in, Branding: There’s More Than Meets the Eye, by Marshall Brown)

Large companies understand the power of “branding” a product. They spend a lot of time, money and energy to create a “brand” that is eye catching and appealing enough to sell their product through to market. They want to make sure that the buyer has a strong connection with that brand. Now think of yourself as a company with one employee – you.

How much time, money and energy have you spent in developing a “personal brand” that is unique enough to sell to your market? An individual who has a well-defined personal brand has more status and a tremendous advantage over the competition in the market place. With a great personal brand, you are already half sold and thus far above the competition.

Personal branding identifies packages and sells the person with a view to grow, influence and generate income. Here are three key ingredients you need to develop a strong personal brand:

1. The personal branding process is about having self-awareness of your strengths and talents, and then letting everyone know about your gifts, talents, and experience. It’s about giving a clear impression of who you are, what you value, what you’re committed to, and how you can be counted upon to act. Your branding statement must provide a clear, concise view of your unique set of strengths and tell why you can do it better than anyone else. You need to be able to state clearly and unequivocally why you are different than everyone else, and what services you offer that make you unique and set you ahead of your competition.

2. Understand how you connect best with people. Consider what your target audience needs and wants, and then identify the value and the experience that you can deliver to meet those needs and wants. Communicate in ways that reach into the hearts and minds of your target audience and connect with their core values and deepest desires.

3. Consistency is one of the keys to building a strong personal brand. Be aware of being consistent in every interaction you have, both in what you say and how you respond. Establishing a professional brand is absolutely critical to long term, sustainable business growth. In an overcrowded marketplace, if you’re not standing out, then you’re invisible. Branding your products and services will give you an edge over your competition and enhance your value to your target market.

Personal branding is an essential element in a successful job search strategy. If you are looking to land a great job, be sure to register today for a free call where you can learn how to write a resume that gets results even in today’s challenging economy.

Marshall
http://www.mbrownassociates.com

If you have been searching for a job in the past few months, you know how challenging this job market is right now. You may be discovering that the job search strategies that you’ve found success with before are not working anymore. To help support you in your job search, I’m going to be hosting a free resume writing teleseminar to share some tips and strategies that you can use to help improve your results.

This 30 minute call is a preview of a full teleseminar will take place Wednesday, October 5th @ 8pm, which will include many special bonuses. When you join the free preview call you’ll get a discount code for the October 5th session while gaining powerful, FREE tips you can implement on your resume immediately.

During this free 30-minute preview call on September 14, 2011 at 8pm EST, I will be asking, Michelle Riklan, CPRW, CEIC, Resume Expert and Career Coach about some of the most impactful tips you need to know for success in landing your next job.

If you are looking to land a great job, be sure to register today for this free call where you can learn how to write a resume that gets results even in today’s challenging economy.

Marshall
http://www.mbrownassociates.com

Welcome to the August issue of According to Marshall…

There is a lot of information out there and most of us have little, or no time, to read it. My goal is to provide you, my readers, with relevant, important and up to date information that will help you in your business success. It’s just a quick summary, on various topics of interest, that I am sure will be relevant to your personal and professional success.

If there are particular subjects that you would like to receive information on, let me know. And if you want to share relevant information I would be happy to include it to my readers. Please feel free to send your information to me.

If you have trouble reading this or seeing graphics click here for the online version.

Examples Of Good Resumes That Get Jobs

By Sam Dogen

“One of my predictions for this year is that the job market will surprise on the upside. With cashed up corporate balance sheets and a revival in demand, there is little doubt in my mind that unemployment levels will continue to improve. Unfortunately, 2011 has proven to be a little more challenging than expected, with unemployment levels staying at above 9%. This is why now more than ever, you need to get all your documents in order, starting with your resume.”

Click here to read the full story

A Winning Job Search Strategy

By Peter Vogt

“You’ve posted your resume online and are submitting resumes and cover letters for all the job openings that seem to fit you.

Is there anything else you can do to look for a job? Absolutely! In fact, the more diverse your job-hunting strategy, the more effective it’s likely to be.”

Click here to read the full story

Staying Positive During Your Job Search | Jobfully Blog

By Stephanie Heydrick

“Having a positive mindset is important in your job search.  However, job search length has become much longer since the current “Great Recession” has begun.  It’s common to see job seekers get discouraged, particularly during an extended period of job hunting without results.  Keeping a positive mindset constantly can be challenging.  Here are some suggestions to help you stay positive:”

Click here to read the full story

A Resume Checklist: 13 Things to Do Before You Apply for the Job

By Selena Dehne

“When writing the first draft of your resume, you probably know it could be — and should be — stronger than it is. If you’re like many job seekers, though, you might feel pretty mystified as to which specific steps will lead you to more powerful content and a more attractive design.

Fortunately, boosting a bland resume or simply polishing it before applying for a job isn’t as cumbersome as you might expect.”

Click here to read the full story

Marshall
http://www.mbrownassociates.com

• Without a well thought out plan of action behind your job search, you’ll end up wasting a lot of valuable time on minor or unproductive tasks.

• Get yourself a dedicated space to work in, set a schedule, do your research, set your goals, focus your efforts, and stick to it!

• Remember:  Structure leads to consistency, consistency leads to persistence, and persistence leads to success!

Need help with your job search click here.

Marshall

Marshall
http://www.mbrownassociates.com

July 2011

Welcome to the July issue of According to Marshall…

There is a lot of information out there and most of us have little, or no time, to read it. My goal is to provide you, my readers, with relevant, important and up to date information that will help you in your business success. It’s just a quick summary, on various topics of interest, that I am sure will be relevant to your personal and professional success.

If there are particular subjects that you would like to receive information on, let me know. And if you want to share relevant information I would be happy to include it to my readers. Please feel free to send your information to me.

How Using the Right Photo Online Can Help Your Career

by Miriam Salpeter, USNews

“There was a time when U.S. job seekers would not consider a photo part of their job-search materials. But since LinkedIn joined the professional scene, things have changed. While it’s the job seeker’s choice whether to share a picture via social networks, there’s no doubt most people who notice a photo-less LinkedIn profile will assume one of two things: 1) you don’t know how to upload a picture or 2) you are really ugly.”

Click here to read the full story

Nine Things Successful People Do Differently

by Heidi Grant Halvorson, Harvard Business Review

“Why have you been so successful in reaching some of your goals, but not others? If you aren’t sure, you are far from alone in your confusion. It turns out that even brilliant, highly accomplished people are pretty lousy when it comes to understanding why they succeed or fail. The intuitive answer — that you are born predisposed to certain talents and lacking in others — is really just one small piece of the puzzle. In fact, decades of research on achievement suggests that successful people reach their goals not simply because of who they are, but more often because of what they do.”

Click here to read the full story

Five Reasons Why Facebook Will Never Replace Your Website

by Maggie McGary, Smart Blogs

“Today someone said something which still has me reeling hours later: “Facebook will eventually replace websites.” Was this person the first to ever have said it? Surely not. But it was the first time I’ve ever heard an actual person say it, and I’m telling you, it freaked me out that someone could honestly believe something so crazy to be true. I was taken aback at the time and didn’t respond; now that I’ve had a few hours for it to sink in, let me say here what I should have said then: THAT IS THE WORST IDEA EVER.”

Click here to read the full story

3 Reasons You Should Shut Your Cake Hole

by Mike Figliuolo, thoughtLEADERS, LLC

“Sometimes the best thing you can do is simply shut up. Simply put a big pair of socks in your mouth and plug up your cake hole.

There are plenty of situations where shutting up is the right strategy. There are also plenty of benefits to doing so. It’s no secret – sometimes I open my mouth when I should be doing exactly the opposite and before those of you who agree start spewing “I can’t stand when he talks” just realize at least I’m self aware – are you? Hmmm. Hello Pot, this is Kettle…”

Click here to read the full story

Marshall
http://www.mbrownassociates.com

Having a great time in Thailand working with USAID! Amazing adventure on the River Kwai here in Thailand. Boat cruise on a bamboo raft and elephant riding!!

Marshall
http://www.mbrownassociates.com

June 2011

Welcome to the June issue of According to Marshall…

There is a lot of information out there and most of us have little, or no time, to read it. My goal is to provide you, my readers, with relevant, important and up to date information that will help you in your business success. It’s just a quick summary, on various topics of interest, that I am sure will be relevant to your personal and professional success.

If there are particular subjects that you would like to receive information on, let me know. And if you want to share relevant information I would be happy to include it to my readers. Please feel free to send your information to me.

10 Tips to Get People to Act on Your Emails

by Jessica Strelitz, Smart Blogs

“Want to be more innovative? Stop doing all the stuff that is wasting time and sapping energy.”

Click here to read the full story

The Most Important Question a Manager Can Ask

by Linda Hill & Kent Lineback, Harvard Business Review

“The most effective way to find out what your employees need from you — and to be a better leader — is to ask “What can I do to help you be more effective?”.”

Click here to read the full story

9 Ways to Use Summer to Your Career Advantage

by Andrew G. Rosen, USNews

“As adults, most professions require we that we show up at the office, regardless of the season. While summertime can be considered “lazy days,” it’s actually the perfect time to up your game and advance your career.”

Click here to read the full story

Why Branding Your Resume Produces a High ROI

by Jessica Holbrook, JobDig

“It has been no secret in advertising and marketing for some time now that you need to know your target audience. In a job search it really isn’t any different. You need to know who you audience is, what their needs are and how to communicate the benefits of what you offer.”

Click here to read the full story

Marshall
http://www.mbrownassociates.com

Properly setting expectations for directors and employees/team members is a critical dimension in quality workplaces, according to a study of managers undertaken in the 1990s by the Gallup Organization. Below are some tips on setting clear expectations that will set standards for excellence and results.

1. Start with a vision of what you want the end result to look like. Not just what you want done, but the results you want to achieve when the project is completed.

2. Discuss the how you define “excellent performance.” Paint a complete picture. Refer to your performance review form. Don’t assume.

3. Focus on the desired outcome, not on describing each and every step. Your goal is to guide, not control. Letting individuals find their own route toward productive outcomes encourages them to use their strengths.

4. Tie the mission of the department to each job. People want to know that their role, whether large or small, makes a difference.

5. Put the expectations in writing.

6. Stay on the sideline. You may be tempted to step in and ‘play the game’ for a subordinate, but if you do, no one will learn.

7. Give feedback, and often! The annual performance review is too late to let staff members know how they are meeting your expectations. Schedule informal review time weekly (quarterly for larger departments). Feedback given along the way sounds more like coaching, not like punishment.

8. Ask for staff members’ feedback on how they think they are doing. Two-way communication clarifies expectations.

9. Give positive reinforcement. Don’t mix negative and positive. Mention the thing you like and you’ll get more of it. Be specific and prompt.

10. Don’t take it personally. When staff members don’t perform as you think they should have, look for solutions, not blame.

Marshall
http://www.mbrownassociates.com

May 2011

Welcome to the May issue of According to Marshall…

There is a lot of information out there and most of us have little, or no time, to read it. My goal is to provide you, my readers, with relevant, important and up to date information that will help you in your business success. It’s just a quick summary, on various topics of interest, that I am sure will be relevant to your personal and professional success.

If there are particular subjects that you would like to receive information on, let me know. And if you want to share relevant information I would be happy to include it to my readers. Please feel free to send your information to me.

If you have trouble reading this or seeing graphics click here for the online version.

The Stop-Doing List

by G. Michael Maddock and Raphael Louis Vitón, Bloomberg Businessweek

“Want to be more innovative? Stop doing all the stuff that is wasting time and sapping energy.”

Click
here to read the full story

Why Goal Setting Doesn’t Work

by Ray Williams, Financial Post

“Despite the popularity of goal setting, there is compelling evidence that regardless of good intentions and effort, people and organizations often fall short of achieving their goals, whether it be to lose a set amount of weight or sell X number of widgets. More often than not, the fault is attributed to the goal setter. But the problem may actually be in the efficacy of goal setting.”

Click
here to read the full story

How to Market Your Skills in Your Job Search

by Curt Rosengren, USNews

“If you‘ve ever looked for a job, you’ve probably seen skills checklists, ones that ask you to tick off every skill on the page that sounds like you. The trouble with that is, when it comes to telling your story to a prospective employer, it’s still pretty one-dimensional. There’s nothing to back it up.”

Click
here to read the full story

Finally, Some Good News for Job Seekers

by Kimberly Weisul, BNET.com

“It’s time to get your resumes updated. Not only has the unemployment rate fallen to 8.8 percent, its lowest level in two years, but a new survey from CareerBuilder and USA Today suggests that more hiring is on the way, especially among large companies and those in the Western part of the country.”

Click
here to read the full story

Marshall
http://www.mbrownassociates.com