According to Marshall

November, 2011

Welcome to the November issue of According to Marshall...

This is a special edition dedicated to honoring the memory of Steven P. Jobs, Co-founder, Chairman and CEO, Apple Inc. who passes away on October 5, 2011. Love him or hate him, Steve Jobs was a force of nature, and technology, our lives and our culture would not be the same without the ideas and influence of this legendary entrepreneur. In this special edition we will share articles that highlight the many contributions Jobs made in the area of entrepreneurship, technology and being a visionary leader.

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Steve Jobs: An Extraordinary Career

By, Senior online editor Jason Fell, Entrepreneur Magazine

“Steve Jobs' vision of a "computer for the rest of us" sparked the PC revolution and made Apple an icon of American business. But somewhere along the way, Jobs' vision got clouded -- some say by his ego -- and he was ousted from the company he helped found. Few will disagree that Jobs did indeed impede Apple's growth, yet without him, the company lost its sense of direction and pioneering spirit. After nearly 10 years of plummeting sales, Apple turned to its visionary founder for help, and a little older, little wiser Jobs engineered one of the most amazing turnarounds of the 20th century.”

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A Lesson From Steve Jobs: Branding Strategy Insider

By: Eric Tsytsylin

“Throughout his tenure as Apple's CEO, Steve Jobs would often send personal messages directly to his customers. Whether he was expressing admiration towards a nine-year-old girl who used her iPad to combat a vision disorder or defending himself against a harsh critic, the message was always honest, clear, and humorously succinct. To a 300-word diatribe on a new app that measures mobile radiation levels, he responds: 'No interest.'”

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Notes on Leadership: Be Like Steve Jobs. . .

“The ability to articulate the vision—The Steve Jobs Attribute

Can the leader articulate a vision that’s interesting, dynamic, and compelling? More importantly, can the leader do this when things fall apart? More specifically, when the company gets to a point when it does not make objective financial sense for any employee to continue working there, will the leader be able to articulate a vision that’s compelling enough that the people stay out of curiosity?”

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Steve Jobs: How to live before you die

Video by: Stanford University

At his Stanford University commencement speech, Steve Jobs, CEO and co-founder of Apple and Pixar, urges us to pursue our dreams and see the opportunities in life's setbacks -- including death itself.

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Apple’s Tribute to Steve Jobs

This is a website that captures the personal thoughts and tributes of a grateful public for Steve Job’s legacy.

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