September, 2011

Welcome to the September issue of According to Marshall...

The purpose of this message is to share just a quick summary of some of the topics that I think are relevant to your personal and professional success.

If there are particular subjects that you would like to receive more information on from me, reach out and let me know. I also welcome any relevant information that you have produced or found that I can share with my readers.

If you have trouble reading this or seeing graphics click here for the online version.

Working With a Career Coach – What Every Job Seeker Must Know

By Bill, Employment Digest

“Career coaching as we know it today, developed its roots from corporate coaching of the 1980′s. At that time, large corporations saw their top performers experience professional growth and increased performance through the assignment of a life coach. This process benefited key executives across all levels of the organization. Since this time, Career Coaching has evolved to a service that is available to job seekers everywhere.”

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6 Personal Branding Mistakes That Can Threaten Your Job Search

By Meridith Levinson

“In 2009, personal branding became the buzzword of choice for job seekers and career coaches alike, and for good reason. When done right, personal branding—the act of identifying and communicating your unique value to people who can help advance your career—promised to be the job seeker's silver bullet, his surefire way to stand out in a crowded job market.”

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15 Best-selling Self-Marketing Tips for Job Seekers

By Chris Perry

“Google recently launched Winning the Zero Moment of Truth, a powerful new ebook by Jim Lecinski, Google’s Managing Director of US Sales & Service.

  • The Zero Moment of Truth, or ZMOT for short, is the online decision-making point where today’s consumer determines whether to proceed in purchasing a product or service.

The Internet has not only changed how we, the consumers, decide what to buy, but also the way that marketers of products and services must promote their offerings to grow their businesses.”

Read more at:

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Personal Branding for Job Seekers

By Walter Feigenson

This is a slide show presentation about how job seekers can leverage the power of the Internet to establish and grow their personal brand to help differentiate themselves in a job search.

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I also invite you to forward this to a friend.


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