MARKETING BRAND YOU…Creating Your Own Identity
The world of work has changed. In the past, as long as youdid your job and met expectations, you were paid. According toWilliam Bridges, author of “Creating You and Co” and“Jobshift,” “Jobs were slots, boxes and pigeonholes. Jobsdemanded performance in a script that was already written.”
Those days are over. Today, whether you are working in a“for profit” or “not for profit,” employers pay for results andwhat you can produce for them. And those who are succeedingare the ones who know what they have to offer and what theyare capable of doing better than some of their competition. It’salso about taking charge of your own career and knowing yourmarketable and transferable skills.
You might be asking…So what does this have to do withMarketing Brand You?
A LOT! Any marketing professional will tell you that oneof the first things you have to know about a product before youput a marketing plan together is to know the benefits…Whatmakes this product different? Why should I buy it? How will itbenefit me (and maybe my team)? Translating this to your joband/or career means knowing what YOU have to offer, whatmakes YOU different and why Mr. or Ms. HR person shouldhire YOU?
Read more here: http://www.mbrownassociates.com/pdf/MarshallBrownarticle.pdf
Labels: Branding
Marshall
http://www.mbrownassociates.com


