360°Reach Branding Assessment Special

What Do People Think About YOU?

An executive brand is becoming a required business value. Your brand combines personal and business qualities. In today's marketplace senior professionals are beginning to take very seriously the concept of themselves as a brand.

Executives need to understand how they are perceived internally and externally. As well, it is important to constantly review their current brand and modify it.

The most successful leaders use what makes them unique, their brands, to help them succeed. Coaches work with executive clients on brand building activities to enable them to expand their personal fulfillment and professional accomplishments

What is 360°Reach?

360°Reach is the first and leading web-based personal brand assessment that helps you get the real story about how you are viewed by those around you. It gives you the critical feedback you need so you can expand your career or business success. It's an integral part of the personal branding process and an indispensable tool for thriving in today's professional environment.

Read more here: http://www.mbrownassociates.com/reachbrandspecial.html

Branding You

In a previous post I spoke about Branding You. Which means knowing what you have to offer, what makes you different, what is the uniqueness of YOU?

Today I'd like to talk specifically about your skills when it comes to Branding You.

There are various types of assessments you can take, some available online, such as checklists, card sorts and experience stories. If you need help preparing your list, hiring a career coach can help you in this process.

You need to include the "soft" skills (for example communication skills) as well as the "hard" skills (for example technical skills) when putting your list together. These can be just as important when marketing you.

Read more about BrandYou here:

http://www.mbrownassociates.com/personalbrand.html

Marshall Brown is a Reach Certified Personal Branding Strategist.

MARKETING BRAND YOU…Creating Your Own Identity

Whether you are thinking about making a career change orsatisfied in your current position but still don’t know what yourskills are, it’s time to discover your abilities and strengths andwhat makes you marketable.

The world of work has changed. In the past, as long as youdid your job and met expectations, you were paid. According toWilliam Bridges, author of “Creating You and Co” and“Jobshift,” “Jobs were slots, boxes and pigeonholes. Jobsdemanded performance in a script that was already written.”

Those days are over. Today, whether you are working in a“for profit” or “not for profit,” employers pay for results andwhat you can produce for them. And those who are succeedingare the ones who know what they have to offer and what theyare capable of doing better than some of their competition. It’salso about taking charge of your own career and knowing yourmarketable and transferable skills.

You might be asking…So what does this have to do withMarketing Brand You?

A LOT! Any marketing professional will tell you that oneof the first things you have to know about a product before youput a marketing plan together is to know the benefits…Whatmakes this product different? Why should I buy it? How will itbenefit me (and maybe my team)? Translating this to your joband/or career means knowing what YOU have to offer, whatmakes YOU different and why Mr. or Ms. HR person shouldhire YOU?

Read more here: http://www.mbrownassociates.com/pdf/MarshallBrownarticle.pdf